The annual Specialty Coffee Association of America (SCAA) Exposition is the primary event of the speciality coffee world market. In 2010, it was held in Anaheim, California, US, from the 15th to the 18th of April.

SANTOS

Nearly 500 years of history, and most
of them built with the help from coffee

The history of Santos, a city on the coast of the State of São Paulo, is deeply influenced by coffee. The grain attracted hordes of people, huge amounts of capital investments, and up to this date – contrary to what is common belief – it continues to propel a separate universe in the main streets of the Old Town.

SUL DE MINAS

The largest Brazilian growing region is also known
for the quality of the coffee it produces

The State of Minas Gerais represents 50% of the domestic production, and 67% of the Arabica coffee. It is divided into three main growing regions: Cerrado Mineiro, Matas de Minas, and Sul de Minas, each one with a well-established terroir.

GOLDEN TOPPING

The crema reflects the quality and the flaws
of an espresso cup

The espresso is a complex and multiphase beverage, i.e., a combination of solution, suspension, and emulsion. A solution of sugars, caffeine, proteins, acids, and minerals, among other substances. A suspension of coffee particles and carbon dioxide bubbles formed during extraction. And emulsion, formed by oily and colloidal particles, also produced during extraction.