Brazil is the major coffee exporter of the world. Not all buyers are interested in quantity alone, but they rather prefer quality. It is therefore important for Brazilian growers to be aware of the special needs of the international market.

DEFINITION OF TERROIR
AND ITS IMPORTANCE

Valuing its origin and the craftsmanship that goes
into it are fundamentals of the coffee market

It is a complex word, with several definitions that divide specialists to this day, the French word terroir comes from the popular Latin territorium and dates back to 1229. It has changed and gained new meanings throughout these years.

DRYING PROCESSES

The uniqueness and benefits of each method determine the quality of the bean

Terraces built of cement, compacted soil, covered, raised, hybrid ... There are many different coffee drying processes in Brazil and in the world. Created according to the needs of the growers and of consumers whose taste is increasingly more sophisticated, how the beans are dried can determine the success of the harvest.

APPRECIATING AN
ESPRESSO

Understand what experts do to evaluate crema, aroma, body and flavor

Depending on where it is cultivated, the espresso coffee has a distinct balance of sweetness, acidity and bitterness, as well as aromas that can range from chocolate to floral. A wealth of sensations that are not exclusive to the experts. All you need is to educate your senses and pay attention when tasting.